I have just discovered that two Asite guys have blogs.
I have met Nathan Doughty a couple of times so I was interested to read his first posts at Free Collaboration (Nathan’s blog also links to a more personal blog by his software technical architect colleague David Kaspar).
I smiled a bit when I first noticed the title of Nathan’s blog (he appears to have registered the domain name). If you watched the expansion of the project extranet market in 1999-2000, you may recall that some dot.com businesses were offering their collaboration solutions at little or even no charge to the customer – as I remarked last week, Buzzsaw was one culprit, losing millions of dollars in the process. I’m sure Nathan is not suggesting that Asite offers free collaboration (and given their recent financial results, this is hardly something Asite could afford! :-)).
From a marketing angle, however, "Free collaboration" could be quite a good blog title. It might attract hits from people looking for free collaboration software (though would they be a bit peeved to discover Nathan’s business doesn’t deliver free applications?). On another level, the title also, I think, refers to the essence of blogging: freely being able to share personal perspectives and develop ideas drawn from a whole variety of sources. I will watch Nathan’s blog with interest (hopefully, it won’t lapse into one of his self-confessed ‘bursts of blog inactivity’ – sic).