Asite CEO gets “closer to customers”

There was no Asite representative at the NCCTP members meeting yesterday morning. One member said he’d rung the company last week and the phone was answered by acting chief executive Gordon Ashworth. This is not an isolated incident; a marketing lady I spoke to this morning had also rung Asite and was surprised to get straight through to Gordon, who apparently told her "it’ part of an effort to get closer to our customers". Hmmm…. either that or the drive to reduce UK administration expenses (referred to in Asite’s half-year report – see 28 September post) is cutting ever deeper.