Google launches web analysis

An FT news item reports that Google plans to launch a free service, Google Analytics, that measures the effectiveness of websites and online marketing campaigns – taking on existing web analysis service providers (eg: WebTrends) as it looks to buttress its online advertising activities, notably Adwords.

Like most of the vendors in the UK construction collaboration (extranet) market, BIW has tested out Adwords campaigns. We have also been the victims of other companies using our registered trademark as a keyword (something that a fax to Google’s Adword Complaints team usually fixes very quickly). One thing that the NCCTP has achieved has been an informal agreement that we won’t abuse each other’s trademarks in this way – though it is something that I regularly review just to be sure.

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