Microsoft in cloud cuckoo land

I enjoyed John Naughton’s demolition of other journalists’ slavish reporting of Microsoft in yesterday’s Observer (see Slavish reporters join Microsoft in cloud cuckoo land). Some of the reporting he ridiculed as “hooey”, including Steve Ballmer’s assertion that Microsoft was somehow a ‘David’ compared to Google’s ‘Goliath’.

As reported elsewhere (eg: ZDnet), Ballmer, during his brief touchdown in London last week, announced that Microsoft would unveil its own ‘cloud operating system’ at the forthcoming developer conference, but for Naughton this latest twist in Microsoft’s grudging acceptance of web-based realities shows that “This is not a company that knows what it’s doing.” Ouch!

Permanent link to this article: