I don’t republish company’s press releases on this blog. Last week I received an email asking:
“We are interested to publish our company news in Extranet Evolution; I could not navigate the place to find the details of how to submit the article. Please send us the details.”
I responded and patiently explained:
“ExtranetEvolution is a blog, and so doesn’t have a news-posting service. However, if you have something that you think I should write about it, please email me a copy or send me a link to the relevant page on your website.”
Nonetheless, I still received a news release attached to an email asking me to “publish this article in your website”. It had some relevance to project collaboration, but not enough to excite me to write about it (and the writer’s apparent ignorance of blogging didn’t help).
(By the way, if you want sites that will automatically publish your company news, there are quite a few free press release sites around – typing “free press release” into Google gives over a million results – as well as some good paid-for services – PRnewswire is one I have used in the past).
By all means, send me your news releases, but make sure they are relevant to the blog. Actually reading the blog would be a good start. It can help sometimes if you identify a previous post on a related topic and perhaps drop me an email or a Tweet to explain why your release is relevant. You can also use my blogs’ comment facilities; I monitor all comments, so can pick up on interesting snippets added through that route.
I often link to news releases and reproduce extracts from them, but – just like mainstream media outlets – I am selective about what I write about and how I present it. Also, as I’m not a full-time blogger, I pick the topics I judge most important in the time I’ve got available to write about them. Remember these things and I’m sure we’ll get along famously….