I received an email earlier this week inviting me to join Brialto, an online business networking platform as a pioneer member. It claims it is
“the first online business networking platform to replicate everything you would expect to see at an offline networking event – rooms where events take place, a list of members and guests, business cards of each participants’ details and the ability to make introductions, exchange information and pass on referrals.”
These aims seem reminiscent of those of ecademy, an established business networking platform used by some friends (though they are critical of how much spam they get through their involvement).
Looking at the website, it comes across as a set of chat-rooms. I can see how it might be used by existing networking groups for communications between events, but there doesn’t appear to be much functionality that isn’t already included in platforms such as LinkedIn or Ning. Brialto says its Private Rooms can be used for:
- Intranets for business, subsidiaries and departments
- Extranets for companies and their clients
- Projects and project management
These places are “Designed for companies and individuals with a need for client or staff projects to run, or where the group and its activities need a place to share information and documents”. However, I guess the kinds of intranets, extranets or projects they have in mind are relatively modest – I doubt that Brialto would be seriously considered for managing even basic construction projects.
(I saw the name ‘Mark Herring’ listed as one of the moderators – I suspect this is the same Mark Herring who runs London-based Business Junction.)