During my presentation at Friday’s ICT4Contruction event (post), I briefly mentioned 4Projects as an example of a construction collaboration technology vendor that had started to use social media, with a blog, TheSaaSHandbook.com, and an associated Twitter account. However, the blog has disappeared (visitors are now simply channelled to 4Projects’ home page), while the Twitter account has not been updated since 11 March.
It seems both have been discontinued following a recent rash of redundancies among the marketing team at the Sunderland, UK-based firm. Sadly, VP Marketing Clare Watson (who helped engineer 4Projects’ revamped web presence, and who I have met several times through her inputs to Constructing Excellence) is among those now seeking alternative employment and freelance opportunities (her profile no longer appears alongside the rest of the team).
We know 4Projects downsized last year (see 4Projects’ revenues down but profits up), partly through cuts in sales and marketing, and it appears the increased focus on north American operations (described by Steve Spark at Friday’s conference), and a 4Ps push into Poland (also announced last week), is being funded through further reductions in the same domestic team.
Meanwhile, 4Projects’ UK PR outputs continued with news this week of an enterprise deal with UK contractor Morgan Sindall.