4Projects in advertising push

I have just noticed that SaaS construction collaboration technology vendor 4Projects is advertising via the Construction Enquirer e-newsletter. The first sponsored edition landed in my in-box yesterday, with another today, and it appears 4Projects might be paying “from £300 per day” for the privilege.

A free UK-based and online-only industry news service, with 80% of its readership drawn from contractors, the Enquirer says the newsletter is currently going to 6,500 readers, “with 150+ new subscribers signing-up every week.” (I have written on my pwcom blog about Construction Enquirer.)

In March there were some P45s at 4Projects as the Sunderland, UK-based business made redundancies among its UK marketing team. This latest move suggests that, while its social media push might have stopped, there is still some focus on the UK market alongside 4Projects’ international ambitions.

Update (28 May 2011) – 4Projects’ promotional push on Construction Enquirer’s e-newsletter lasted five days; last one appeared on 24 May (though, it may, of course, yet be something they repeat).