San Jose, California-based start-up BuildBox has launched a free Beta version of its “intuitive web-based construction management program developed specifically for the construction industry,” but faces some big marketing challenges in attracting customers and building its user-base.
For a start, the website gives no idea of what the application looks like (no screen-grabs, no short video showing how intuitive the service is, etc). It is not clear which, if any, market segment is being targetted (house-builders, commercial, infrastructure?), or which role (architect, contractor, client?). There are no case studies or testimonials (in the conservative and risk-averse world of architecture, engineering and construction, customers want services to have some track record, some example clients who can provide references), and there is no online buzz about the business. AEC customers also want experienced management (CEO Anthony Cirinelli is fresh out of university, while fellow co-founder Phil Cyr is still studying). BuildBox has also been launched into a competitive AEC market already well served by various online file-sharing plan-rooms and more sophisticated construction collaboration technology platforms, and its differentiation from rivals is unclear.
In short, it currently looks like a hobby, not a business. Sorry, guys :-/