In April 2011, I migrated the ExtranetEvolution blog from TypePad to a hosted version of WordPress (post), and I have just been reviewing annual statistics for the site for the first time in two years (in fact, since my 2009 review).
The year to 31 December 2011 was by some measures the best yet, delivering 59,416 page impressions (in 2009, I recorded over 45,000), and 23,746 unique visitors (down from a peak of 32,000 – though this may reflect my switch from TypePad stats to Google Analytics).
In terms of unique visits and most visited pages during 2011, my peak days all appear to be stimulated by events in Australia; they were:
- 11 October (closely followed by 13 October) – the day after my ‘St Valentines Day Massacre’ post about Incite and the Leighton Group appeared
- 17 February – Aconex director under scrutiny
- 21 November – when Leighton got legal about my St Valentines use of logos and photos of its executives
- 2 June – Aconex chairman in Hitler t-shirt row (followed later in the month by First, Hitler. Next, serial killer t-shirts…)
On less controversial territory, other popular 2011 posts included:
- BIM – a new role for collaboration tools? (20 June)
- What’s the next disruptive idea for collaboration? (26 August)
- and a guest post: Five things that no ‘collaboration’ vendor gets completely right (17 February)
Being focused on a few related niche subjects (AEC collaboration, SaaS, BIM, etc), this blog will never become a high-traffic site, but it has many hundreds of loyal readers (38% of traffic is from returning visitors) spread all around the world. Top countries were UK, US and Australia, and top cities London, Melbourne, Sydney and, er, Sunderland (hello, 4Projects!), and a growing number of visits (10%) were via mobile devices. Social media is also an increasingly effective source of traffic with 4% of referrals from RSS and another 4% from Twitter. As ever, I am grateful for the many encouraging comments and emails I receive.