The new conject website went live earlier today. As noted on 22 March, the old BIW Technologies company name and associated branding is being superseded by group-wide use of the conject name to cover its SaaS project control and related collaborative solutions across all geographic markets (with the “plan-build-operate” life-cycle very much to the fore).
Some content from the old BIW website has yet to be ported across to the new platform. As the former communications chief at Woking-based BIW, I had a look at the news section, which is currently populated only with the most recent releases, but I am told the rest of the search-friendly archive will be added soon. Related social places (Twitter, LinkedIn, Facebook) are all being re-branded too.
So it’s still a bit “work in progress”, and, after filling the gaps, I expect conject’s website team will soon be polishing some currently rough edges. For example, I tested the website on my mobile (an Android smartphone), and some page elements were not rendered properly – in horizontal view, some of the page-bottom navigation overwrote main body text.
Ensuring websites are optimised for mobiles is increasingly important, particularly in sectors such as construction IT where there is a growing assumption that users will want to be able access data anywhere, any time and on any device. And if companies’ websites don’t deliver a good mobile user experience, customers may begin to wonder about the capabilities of the web-based applications they provide.
Update (11 April 2012) – Interesting to see BIW/conject following the May 2011 example of 4Projects (post) and advertising the new branding change on Construction Enquirer‘s e-newsletter (which, in November 2011, was claiming over 10,000 subscribers and has now apparently reached 13,700 – “with 250+ new subscribers signing-up every week”).