Barbour ABI hypes Conject

After 25 years in UK construction public relations, I sometimes wince when I see news announcements packed with marketing hype rather than neutral and ideally verifiable journalistic descriptions. So, which company…

  • is “Globally renowned”
  • “has managed to excel in the AEC market on a global scale”, and
  • “are masters at their own craft”?

According to a news item from construction project lead supplier, Barbour ABI, it’s construction collaboration technology vendor Conject. While the descriptions will probably jar with some of Conject’s fellow vendors, the purple prose is clearly Barbour’s house style, as other news releases carry similar hyperbole.

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