Partnerships matter in SaaS collaboration market

Software-as-a-Service construction collaboration vendors will struggle to grow quickly unless they can build effective partnerships with complementary businesses who can help them reach new customers and projects without requiring direct sales team inputs. This message has been reinforced to me three times this week:

First, Anglo-German vendor Conject has congratulated UK-based contractor Mace on winning two awards in the 2013 Building Awards. This relationship dates back over a decade to when Conject were better known as BIW Technologies, and Mace was one of BIW’s early adopters. (In 2006, as BIW’s head of corporate communications, I cited Mace as a customer in the BIW entry to win “Entrepreneur of the Year” at that year’s edition of the Building Awards.)

Second, London-HQed Asite has continued to grow its international network of contractor users, signing a five-year agreement with Bangalore, India-based Synergy, which will use Asite’s Adoddle to provide cloud-based collaborative BIM software services for its capital project programme across India, the Middle East and Asia. (Asite has long maintained a substantial development office in Ahmedabad, and its local base will no doubt grow in the expanding Indian subcontinent market.)

Third, Belgium’s Chapoo has announced that Antwerp-based ALIAS project management consultancy has been certified as a partner for implementation services relating to its Chapoo Premium service.

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