Earlier this week, I noted McLaren Software‘s appointment of a Senior Vice-President Sales in America. Today, London-based competitor, Asite, another Software-as-a-Service (SaaS) construction collaboration technology provider, has announced the appointment of a Vice-President Sales – North America. Former Autodesk and Intergraph executive Alex Severino will be responsible for “accelerating the growth of Asite services in the North American market.”
Asite opened east and west coast offices in the USA last year (post), but the impact of this investment from a low base has yet to filter through to reported results (Asite grows revenues 10%). Asite is one of several Europe-based SaaS collaboration businesses (eg: 4Projects, Conject) which have taken their solutions across the Atlantic, competing with US firms and with Australia-based global operator Aconex.
As I’ve come to expect in news releases (mea culpa: I was guilty of doing the same once!), the new recruit has a gushing quote about his new employer, incorporating a few choice buzzwords. He, apparently, insists:
“… Asite is a clear leader in the areas of Collaborative BIM and Procurement in the cloud, with a track record of success in the global AEC and Infrastructure markets. Asite is doing a tremendous job converging BIM, Big Data, and Software as a Service, so that all participants, starting with owners, get maximum benefit from the Information in the BIM model. I am excited to bring Asite’s Adoddle platform to the North American market.”