Tag: attitudinal change

I have talked before about Microsoft‘s much-discussed Software-plus-Services strategy before (here, for example), and it strikes me that there is an interesting corporate parallel in Microsoft’s approach to the rise of Software-as-a-Service (SaaS) in the attitude of Autodesk, albeit on a different scale. Like Microsoft, Autodesk has made its name by selling conventional, locally-hosted CAD …

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