Tag Archive: Autodesk 360

Mar 03 2014

Take care with those AEC IT surveys

Case HP report

On my PR blog, I’ve just been ranting about poorly executed market research surveys, perhaps ill-targeted, resulting in unrepresentative samples, and maybe asking leading or ambiguous questions. Unfortunately, the outcome of some research can be news releases, reports and white papers that are tailored to support a company’s public relations rather than to genuinely inform …

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