Tag Archive: Autodesk 360

Mar 03 2014

Take care with those AEC IT surveys

On my PR blog, I’ve just been ranting about poorly executed market research surveys, perhaps ill-targeted, resulting in unrepresentative samples, and maybe asking leading or ambiguous questions. Unfortunately, the outcome of some research can be news releases, reports and white papers that are tailored to support a company’s public relations rather than to genuinely inform …

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