On my PR blog, I’ve just been ranting about poorly executed market research surveys, perhaps ill-targeted, resulting in unrepresentative samples, and maybe asking leading or ambiguous questions. Unfortunately, the outcome of some research can be news releases, reports and white papers that are tailored to support a company’s public relations rather than to genuinely inform …
Tag: Autodesk 360
Mar 03 2014
- Filed under AEC, BIM, Business/Financial, Collaboration, Marketing, SaaS, Vendors, Web 2.0
3 March 2014
Permanent link to this article: http://extranetevolution.com/2014/03/take-care-with-those-aec-it-surveys/
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In Extranet Evolution, Paul Wilkinson has covered the latest developments in Software-as-a-Service, mobile, social media and data relating to the AEC and other sectors since 2005.
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Construction information technology specialist with extensive experience of the UK architecture, engineering and construction and ICT markets (among others). Also does PR and marketing.