Tag: Barbour ABI

Oct 31 2012

Barbour ABI hypes Conject

By Paul Wilkinson in AEC, Collaboration, Marketing, Vendors
31 October 2012

After 25 years in UK construction public relations, I sometimes wince when I see news announcements packed with marketing hype rather than neutral and ideally verifiable journalistic descriptions. So, which company… is “Globally renowned” “has managed to excel in the AEC market on a global scale”, and “are masters at their own craft”? According to …