Recent market research conducted by UK-based Ovum suggests the SaaS (software as a service) market is set to undergo very rapid revenue growth. The company forecasts that the revenues generated by SaaS vendors will increase, in some regions, by at least 50% each year for the next four years (source: news from the Sofnet conference).
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[…] is likely that others will do the same. The rosy forecasts for SaaS growth earlier this year (eg: SaaS market “to undergo very rapid revenue growth” (Ovum in May); McKinsey talks up SaaS again (April); SaaS on the rise in Europe (IDC in April)) […]