Business and Web 2.0

An article in Information Age, Web 2.0 adoption faces workplace challenges (online here), says that while Web 2.0 technologies continue to penetrate the enterprise (see graph), many companies are encountering difficulties when trying to implement the disparate technology sets.

A McKinsey survey of 1988 executives suggests that tools such as wikis, blogs and social networks are increasingly being taken seriously and applied to complex business processes, but some organisations are struggling to tease value from them.

Earlier this year, the same publication published an article, Social networking within the enterprise, that highlighted how social media, with their easy information-sharing and powerful community features, proved popular when many knowledge management and collaboration projects had failed.

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