Blogging on narrow niche topics (SaaS collaboration, BIM, mobile, etc) still attracts a growing audience for ExtranetEvolution.
At the end of some years, I do a quick review of traffic to ExtranetEvolution (here are my 2012 numbers, for instance), but it’s not a regular occurence – I didn’t talk about 2013 last year – and the numbers have varied over the years depending on which blog platform and/or analytics tools I’ve used for my statistics.
Any way, and judging from Google Analytics, in 2014, ExtranetEvolution continued to draw a loyal audience – about a third of users are return visitors – with a total audience of 40,601 unique users during the year, generating over 267,000 page views (around three times the 2012 figure). By geographic location, this readership is predominantly based in the UK, US, Australia, India, Canada and Germany (same as two years ago).
Looking at device use, use of mobile devices to access ExtranetEvolution content has reached 21%, and Chrome is the most popular browser (used by 45% of my visitors). Organic search delivers the highest proportion of visitors (57%), followed by “direct / (none)” (20%), Twitter (3.4%), EE email subscription (3.3%, though I only started this service in February 2014), RSS (2.4%) and Linkedin (2.3%).
The most popular posts published during 2014 (judging from landing page results) suggest a strong interest in the financial aspects of SaaS collaboration vendor activities and in new mobile technologies. They were:
- Project Tango, Genie, Google Glass – converging? (25 February)
- Aconex to float on ASX? (18 July)
- Breaking news: Aconex cancels IPO (27 October)
- Bain Capital pays US$230M for stake in 4Projects parent Viewpoint (22 April)
Looking at the daily user spikes during the year, it seems the Aconex IPO story stimulated a lot of interest, as its IPO valuation on 13 October stimulated a big spike over the ensuing 24 hours. From the overall daily use and from the bounces, I can also see the impacts of the server issues I suffered in May and December.