think project! rebrands French subsidiary hoping to accelerate expansion in Europe.
Lascom AEC, the Paris, France-based provider of PLM (project and plant lifecycle management) acquired by the Munich, Germany-based construction collaboration Software-as-a-Service technology provider think project! Group in September 2015 is being rebranded to think project! France. The move will strengthen the think project! brand and, the business says, accelerate market expansion in Europe.
Lascom AEC has a strong customer base and growth position in France; customers include Vinci, Alstom, Eiffage, Technip, Setec and RATP. think project! CEO Thomas Bachmaier says:
“France as the second-largest economy in Europe with leading companies in construction and a significant number of private asset owners is an important market for our international expansion. With the renaming to think project! France, Lascom AEC becomes part of our international brand. Our focus is to ensure that our product portfolio covers all customer needs – not only for PLM but also for cross-enterprise collaboration.”
Sabine Noisette, managing director of Lascom AEC, says:
“With the renaming we will be more obvious part of a strong organisation with a large international presence and a clear focus on AEC (architecture, engineering, construction) businesses. We benefit from the experience and structures of the international project business of think project! as well as from synergies in technology especially in the SaaS business and with BIM. Our goal is to join forces to become a strong partner for digital transformation for our customers in France and internationally.”
