New conject UK website taking shape

The new conject website went live earlier today. As noted on 22 March, the old BIW Technologies company name and associated branding is being superseded by group-wide use of the conject name to cover its SaaS project control and related collaborative solutions across all geographic markets (with the “plan-build-operate” life-cycle very much to the fore).

Some content from the old BIW website has yet to be ported across to the new platform. As the former communications chief at Woking-based BIW, I had a look at the news section, which is currently populated only with the most recent releases, but I am told the rest of the search-friendly archive will be added soon. Related social places (Twitter, LinkedIn, Facebook) are all being re-branded too.

So it’s still a bit “work in progress”, and, after filling the gaps, I expect conject’s website team will soon be polishing some currently rough edges. For example, I tested the website on my mobile (an Android smartphone), and some page elements were not rendered properly – in horizontal view, some of the page-bottom navigation overwrote main body text.

Ensuring websites are optimised for mobiles is increasingly important, particularly in sectors such as construction IT where there is a growing assumption that users will want to be able access data anywhere, any time and on any device. And if companies’ websites don’t deliver a good mobile user experience, customers may begin to wonder about the capabilities of the web-based applications they provide.

Update (11 April 2012) – Interesting to see BIW/conject following the May 2011 example of 4Projects (post) and advertising the new branding change on Construction Enquirer‘s e-newsletter (which, in November 2011, was claiming over 10,000 subscribers and has now apparently reached 13,700 – “with 250+ new subscribers signing-up every week”).

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  1. […] Marketing managers among Asite’s competitors should also be interested in this quirky marketing strategy, I think, as it differs markedly from the serious, somewhat bland, professionalism of the websites of the likes of Aconex, 4Projects and conject (post). […]

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