Tag: marketing

Goldfish coincidence

Last year, UK collaboration vendor ePin updated its website and I remarked upon its use of goldfish images. I have just been forwarded an email from Emap Glenigan, the business information people, and noted that they also employed goldfish imagery. I am none the wiser about what the images are supposed to convey – being a …

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Permanent link to this article: https://extranetevolution.com/2007/10/goldfish-coinci/

Business Collaborator website overhauled

The website of UK construction collaboration technology vendor Business Collaborator has just been overhauled. Compared to the clean interface of the previous site, the new home page is much ‘busier’ with a four-column layout and lots of links to further information. (The trite photo-library image of people in hard-hats on a construction site – see …

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Permanent link to this article: https://extranetevolution.com/2007/03/business_collab_1/

Viewing design visuals

When I first started working in marketing in the construction industry 20 years ago (for Halcrow in Hammersmith), working with a graphic design consultancy involved motorbike couriers delivering artwork mounted on foamcard boards. A few years later, we began to use PDFs asynchronously (batting comments and revisions backwards and forwards until we reached a final version we …

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Permanent link to this article: https://extranetevolution.com/2007/03/viewing_design_/

Construction Computing Show and Awards 2007

Just received an email and media pack from Construction Computing magazine, which mentions plans for the 2007 Construction Computing Show, to be held this year at the Arsenal Emirates Stadium in London, and the associated Awards programme. No dates or further details yet, though the media pack mentions November – when last year’s took place (see Construction Computing Show …

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Permanent link to this article: https://extranetevolution.com/2007/01/construction_co/

CTSpace dissected further

Following on from yesterday’s post (CTSpace dissected), the Citadon/BuildOnline merger to form CTSpace has continued to occupy my thoughts. In today’s post, I point out that the merger marks yet another consolidation of the extranet space since the start of the 21st century, have a quick look at what the combined business is offering post-merger, discuss …

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Permanent link to this article: https://extranetevolution.com/2006/12/ctspace_dissect_2/

2006 – a strange year for extranets

As a PR professional, I always read Rachael Dalton-Taggart’s observations (on her blog PR, Marketing and the Business of CAD) with interest. While she writes from a US perspective and is mainly focused on the CAD sector, her views sometimes coincide with mine (UK-based, mainly concerned with web-based AEC collaboration tools). In her latest post, 2006 …

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Permanent link to this article: https://extranetevolution.com/2006/12/2006_a_strange_/

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