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May 21 2014

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Marketing moves at McLaren

McLaren-logoFurther to the marketing moves I mentioned in April, McLaren Software has been making more changes to make its engineering information management (EIM) business more responsive to the needs of its different types of customers, appointing news sales and marketing personnel and creating teams dedicated to each of its key markets – on-premise engineering document management, Software-as-a-Service construction project collaboration, and facilities management.

McLaren VP SaaS, Philippe MichardiereA civil engineer by background, Philippe Michardiere, based in Paris, has been appointed as vice-president of SaaS sales and marketing. He also acts as country manager for McLaren’s construction SaaS activities in France, Germany and Poland, having joined the group in 2010 when it was known as CTSpace as a director of its southern Europe and Germany operations. He was previously an Oracle business development  manager, and, before that, worked in ebusiness at Capgemini.

The EIM division turned over £19.2m in the year to 31 October 2013, with 51% of those revenues coming from recurring maintenance and SaaS contracts. McLaren is a subsidiary of Idox plc which, until recently, was based in London. It has now relocated its headquarters westwards to Theale, near Reading in Berkshire, and Idox talked about its reorganisation in an 8 May trading update:

The Division (EIM), where revenues have grown by 20% on H1 2013, has been the subject of a root and branch review and comprehensive reorganisation to focus on account management and improved levels of service in its core sectors of oil & gas, infrastructure and utilities. These customers are showing strong demand for our solutions which meet their current needs for improved efficiency and compliance. The first output of this new focus has been the issue of revised product roadmaps as well as improved consultation, to be followed by a major upgrade to the SaaS FusionLive offering, which will be launched in North America in Q3.

Permanent link to this article: http://extranetevolution.com/2014/05/marketing-moves-at-mclaren/

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