Aconex, the Melbourne, Australia-based SaaS construction collaboration technology vendor has updated its corporate identity, and overhauled its website to reflect the new logo.
The zingy blue and orange colour scheme has been toned down, and the logo is now a more subtle grey with an orange diagonal on the letter ‘x’. The updated screen-width website features a pared-down top-level navigation (deeper navigation is quickly managed from the footer) and bigger and bolder use of photographs and other imagery; the orange and blue colours are retained for navigational devices and subheadings.
There are also subtle signs of a positional shift towards the US (among client types, for example, the term ‘general contractor’ is preferred to a more Anglo-centric ‘main contractor’, and the offices and events listings both start with North America, leaving Australia/NZ last). And, reflecting the growing importance of building information modelling, ‘BIM collaboration‘ features second in the company’s list of solutions.
Some sales collateral has also been updated to incorporate the new logo, but the overhaul is still in progress, it seems. The company’s Twitter, Linkedin and Facebook pages still feature the old logo, and the Aconex blog still appears, for now at least, in the old livery.
Update (21 July 2014) – The new corporate identity is, of course, going to be reflected in the user interface of Aconex’s core application. Users in Australasia were due to get the ‘fresh new look’ v14.2 from 27 July, featuring a “simpler, clearer color scheme, better text readability, and cleaner layout”, plus updates to Aconex’s Mail functionality.
Update – In other news, Aconex has also been named in ConstrucTech magazine’s Top 50 leading technology companies driving the construction industry forward (see news release).
