Online, businesses need to respond promptly and professionally if they are being misrepresented More than once when I was heading PR at BIW Technologies, I had to assert the company’s position in the face of misleading claims by competitors, but the process was sometimes very slow. We were reacting to printed claims in trade magazines, …
Jan 27 2011
- Filed under AEC, Business/Financial, Collaboration, Marketing, People issues, Vendors, Web 2.0
27 January 2011
Permanent link to this article: http://extranetevolution.com/2011/01/pr-protecting-reputation/
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In Extranet Evolution, Paul Wilkinson has covered the latest developments in Software-as-a-Service, mobile, social media and data relating to the AEC and other sectors since 2005.
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Construction information technology specialist with extensive experience of the UK architecture, engineering and construction and ICT markets (among others). Also does PR and marketing.