Tag Archive: Subrah Iyar

Jan 28 2008

Why buy the cow?

Why Buy the Cow? is a book by Subrah Iyar, co-founder and general manager of WebEx, that sets out to explain the Software-as-a-Service (SaaS) movement and Web 2.0. The title refers to an analogy used to describe the new generation of software vendors who, in effect, sell milk instead of forcing customers to buy cows to milk themselves. …

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Permanent link to this article: http://extranetevolution.com/2008/01/why-buy-the-cow/