Jan 14 2015
Californian cloud construction collaboration software start-up Aecore’s website does the business few favours. It needs improving – and quickly! As an industry analyst and marketing specialist, I sometimes look critically at how software companies market themselves online. Having worked in the Software-as-a-Service sector serving construction since the late 1990s, and having almost single-handedly delivered the marketing functions for …
Permanent link to this article: http://extranetevolution.com/2015/01/aecore-repeats-buildboxcm-marketing-fails/
Oct 12 2011
San Jose, California-based start-up BuildBox has launched a free Beta version of its “intuitive web-based construction management program developed specifically for the construction industry,” but faces some big marketing challenges in attracting customers and building its user-base. For a start, the website gives no idea of what the application looks like (no screen-grabs, no short …
Permanent link to this article: http://extranetevolution.com/2011/10/buildboxcm-faces-the-aec-start-up-challenge/
nima’s That Information Management podcast
