Tag: Spitfire Management

Sep 27 2010

Does “industry leadership” matter?

By Paul Wilkinson in AEC, Blogs, Collaboration, Marketing, Vendors, Web 2.0
27 September 2010

I was reading comments on LinkedIn about a Pauley Creative blog post by Pritesh Patel (5 reasons why construction companies should be blogging); in the comments, Pritesh argues too many firms make unsubstantiated claims about being market leading, etc, without proving their leadership. A quick look at the websites of several of the longest-established UK-based …