Category: Marketing

SAP: “a load of old SoSaaS”

"A load of old SoSaaS" is how Phil Wainewright describes SAP’s latest offering in the CRM sphere. The fundamental flaw is that SAP does not fully embrace the on-demand model at all; instead it sees the on-demand model as a way to get people to try out SAP’s application at a small-scale and then migrate …

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Permanent link to this article: http://extranetevolution.com/2006/02/sap_a_load_of_o/

Do exhibitions work? (4): no PropIT for 2006

As a postscript to Wednesday’s post, I got a mailshot today from CMP regarding The Building Performance show, this year to be run alongside M&E- The Building Services Event at London’s Olympia on 10-11 October. Despite the involvement of Firecrest’s Mike Sherrard, there is no mention at all of the PropIT show – it seems …

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Permanent link to this article: http://extranetevolution.com/2006/02/do_exhibitions__1/

Another salesforce.com outage

The ‘blogosphere’ has been blasting salesforce.com, which suffered another service outage earlier this week (read, for example, Salesforce.com Customers Grouse About Outages, Salesforce.com Crashes Again and Almost the last word on salesforce.com’s outage). There has been much talk about service level agreements (SLAs) – which salesforce.com doesnt’ offer while several of its competitors (eg: Netsuite, …

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Permanent link to this article: http://extranetevolution.com/2006/02/another_salesfo/

Search engines challenged on ‘theft’

It seems some newspaper and magazine publishers are getting annoyed at internet search engines and news aggregators for "unfairly exploiting their content", according to this Financial Times article – which I found thanks to Newsgator. In this instance, therefore, far from exploiting the FT‘s content, Newsgator has enabled me to view an FT article (and …

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Permanent link to this article: http://extranetevolution.com/2006/02/search_engines_/

Do exhibitions work? (3)

Last year I mused on the value of exhibitions as a B2B promotional vehicle for IT vendors. This followed a poor experience at the PropIT show at London’s Olympia, but my faith was partly restored by a more positive experience at the Construction Computing Show (see 9 November post) – an event which I understand …

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Permanent link to this article: http://extranetevolution.com/2006/02/do_exhibitions_/

PR, marketing and other dirty tricks

Reading my selected websites and blogs today, I noticed some close parallels. First, Silicon.com reports Email security firm resorts to dirty sales tricks, descibing how a salesman had emailed prospects creating doubt about a rival firm's financial security. Second, Ralph Grabowski – see CAD vs CAD, Par Deux – and Rachael Dalton-Taggart at PR, Marketing …

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Permanent link to this article: http://extranetevolution.com/2006/01/pr_marketing_an/

Kajima Uses Buzzsaw to Help Win PFI Projects

Been there, done that…. This Autodesk Buzzsaw news release comes some four years after Kajima found BIW was the key to PFI success (subsequently signing a corporate deal).

Permanent link to this article: http://extranetevolution.com/2006/01/kajima_uses_buz/

Buzzsaw: second-most widely used ASP? (3)

Further to my 14 December post, I see Randall Newton has picked up on the same claim by Buzzsaw. His starting point for a post entitled Constructware Announces Big Growth in 2005, But Who’s Number One? is yesterday’s end-of-2005 highlights announcement by Constructware (see release). Randall describes the latter: "generally regarded as second to Autodesk …

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Permanent link to this article: http://extranetevolution.com/2006/01/buzzsaw_secondm/

Needed: a new NCCTP standard: how to account for extranet ‘traffic’

In addition to vendors’ reluctance to release accurate and realistic statistics relating to their user bases (see recent posts here and here), I also find it difficult to get a clear handle on how much user activity each construction collaboration technology vendor is managing. Let’s take a couple of topical examples. First, a recent Aconex …

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Permanent link to this article: http://extranetevolution.com/2005/12/needed_a_new_nc/

Buzzsaw: second-most widely used ASP? (2)

After yesterday’s post (expanded upon by Nathan Doughty here), I tried a few web searches to find out how many users Autodesk claims for Buzzsaw. In November 2002, Autodesk claimed to have "more than 65,000 users"; this grew to 105,000 users from 750 companies (according to an April 2005 article), then 125,000 last month (November …

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Permanent link to this article: http://extranetevolution.com/2005/12/buzzsaw_secondm-2/

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