Tag: marketing

Feb 16 2009

Testing times for AEC IT magazines?

I spoke at last week’s CIMCIG conference on marketing in the recession. Another speaker, Andy Cassie of CIB Communications, made a few predictions about the construction marketing environment, including a suggestion that one major construction title and one architecture title might disappear (I Twittered about this at the time and it apparently prompted some concern …

Continue reading

Permanent link to this article: http://extranetevolution.com/2009/02/testing-times-for-aec-it-magazines/

Oct 06 2008

Will new Chief Construction Officer embrace ICT?

Following the publication in July of the Parliamentary Business & Enterprise Select Committee’s report Construction Matters, the UK government is now consulting industry on its proposals to appoint a Chief Construction Officer, requiring responses by the end of this month. According to the BERR news release (2 October), this person’s duties could include: Working with …

Continue reading

Permanent link to this article: http://extranetevolution.com/2008/10/will-new-chief-construction-officer-embrace-ict/

Oct 05 2008

Procore

I have been having a quick look at the website of another small north American project collaboration vendor, Procore (this follows on from quick notes about Corecon, Coreworx and EADOC, among others in the past 12 months). The website has some interesting information about the solution, but says little about the company itself beyond that …

Continue reading

Permanent link to this article: http://extranetevolution.com/2008/10/procore/

Aug 04 2008

Think no more

Zerochampion blogger Phil Clark is today (Think RIP) coming to terms with publisher CMP’s decision to discontinue its sustainability conference/exhibition event, Think – the latest manifestation of which, Think 08, I attended earlier this year. As the event organiser, he lists various reasons behind the decision: Crowded market/branding Names – “we were too late to …

Continue reading

Permanent link to this article: http://extranetevolution.com/2008/08/think-no-more/

Jul 11 2008

Sustainability Then Again

Following my post (Sustainability Then) about the recent Sustainability Now online event, I have just received an email from Nathan Easom, one of the CMP marketing team, with a note about the marketing (“will try not to leave 6 weeks notice this time!”) and an update on the statistics. He tells me that of 3711 …

Continue reading

Permanent link to this article: http://extranetevolution.com/2008/07/sustainability-then-again/

Jul 08 2008

Sustainability Then

Sustainability Now was last week, so Phil Clark has been looking at the lessons learned (see my post). Overall, the two-day virtual event attracted 1,500 visitors and nearly 2,000 downloads of content ranging from video and audio to two live seminars, so from that perspective a pretty successful event. Phil agreed with me that in …

Continue reading

Permanent link to this article: http://extranetevolution.com/2008/07/sustainability-then/

Jun 10 2008

Sustainability Now – well, July actually

Sustainability Now, Building‘s (and Building Design‘s) latest foray into the virtual world, championed by ZeroChampion blogger Phil Clark, is set to take place from 8am to 8pm over two days early next month: 1 and 2 July. From your home or office computer, you can visit this unique FREE online event and have the opportunity …

Continue reading

Permanent link to this article: http://extranetevolution.com/2008/06/sustainability-now-well-july-actually/

Oct 29 2007

Goldfish coincidence

Last year, UK collaboration vendor ePin updated its website and I remarked upon its use of goldfish images. I have just been forwarded an email from Emap Glenigan, the business information people, and noted that they also employed goldfish imagery. I am none the wiser about what the images are supposed to convey – being a …

Continue reading

Permanent link to this article: http://extranetevolution.com/2007/10/goldfish-coinci/

Mar 29 2007

Business Collaborator website overhauled

The website of UK construction collaboration technology vendor Business Collaborator has just been overhauled. Compared to the clean interface of the previous site, the new home page is much ‘busier’ with a four-column layout and lots of links to further information. (The trite photo-library image of people in hard-hats on a construction site – see …

Continue reading

Permanent link to this article: http://extranetevolution.com/2007/03/business_collab_1/

Mar 02 2007

Viewing design visuals

When I first started working in marketing in the construction industry 20 years ago (for Halcrow in Hammersmith), working with a graphic design consultancy involved motorbike couriers delivering artwork mounted on foamcard boards. A few years later, we began to use PDFs asynchronously (batting comments and revisions backwards and forwards until we reached a final version we …

Continue reading

Permanent link to this article: http://extranetevolution.com/2007/03/viewing_design_/

Load more