Tag: marketing

Aug 04 2008

Think no more

Zerochampion blogger Phil Clark is today (Think RIP) coming to terms with publisher CMP’s decision to discontinue its sustainability conference/exhibition event, Think – the latest manifestation of which, Think 08, I attended earlier this year. As the event organiser, he lists various reasons behind the decision: Crowded market/branding Names – “we were too late to …

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Permanent link to this article: http://extranetevolution.com/2008/08/think-no-more/

Jul 11 2008

Sustainability Then Again

Following my post (Sustainability Then) about the recent Sustainability Now online event, I have just received an email from Nathan Easom, one of the CMP marketing team, with a note about the marketing (“will try not to leave 6 weeks notice this time!”) and an update on the statistics. He tells me that of 3711 …

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Permanent link to this article: http://extranetevolution.com/2008/07/sustainability-then-again/

Jul 08 2008

Sustainability Then

Sustainability Now was last week, so Phil Clark has been looking at the lessons learned (see my post). Overall, the two-day virtual event attracted 1,500 visitors and nearly 2,000 downloads of content ranging from video and audio to two live seminars, so from that perspective a pretty successful event. Phil agreed with me that in …

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Permanent link to this article: http://extranetevolution.com/2008/07/sustainability-then/

Jun 10 2008

Sustainability Now – well, July actually

Sustainability Now, Building‘s (and Building Design‘s) latest foray into the virtual world, championed by ZeroChampion blogger Phil Clark, is set to take place from 8am to 8pm over two days early next month: 1 and 2 July. From your home or office computer, you can visit this unique FREE online event and have the opportunity …

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Permanent link to this article: http://extranetevolution.com/2008/06/sustainability-now-well-july-actually/

Oct 29 2007

Goldfish coincidence

Last year, UK collaboration vendor ePin updated its website and I remarked upon its use of goldfish images. I have just been forwarded an email from Emap Glenigan, the business information people, and noted that they also employed goldfish imagery. I am none the wiser about what the images are supposed to convey – being a …

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Permanent link to this article: http://extranetevolution.com/2007/10/goldfish-coinci/

Mar 29 2007

Business Collaborator website overhauled

The website of UK construction collaboration technology vendor Business Collaborator has just been overhauled. Compared to the clean interface of the previous site, the new home page is much ‘busier’ with a four-column layout and lots of links to further information. (The trite photo-library image of people in hard-hats on a construction site – see …

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Permanent link to this article: http://extranetevolution.com/2007/03/business_collab_1/

Mar 02 2007

Viewing design visuals

When I first started working in marketing in the construction industry 20 years ago (for Halcrow in Hammersmith), working with a graphic design consultancy involved motorbike couriers delivering artwork mounted on foamcard boards. A few years later, we began to use PDFs asynchronously (batting comments and revisions backwards and forwards until we reached a final version we …

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Permanent link to this article: http://extranetevolution.com/2007/03/viewing_design_/

Jan 11 2007

Construction Computing Show and Awards 2007

Just received an email and media pack from Construction Computing magazine, which mentions plans for the 2007 Construction Computing Show, to be held this year at the Arsenal Emirates Stadium in London, and the associated Awards programme. No dates or further details yet, though the media pack mentions November – when last year’s took place (see Construction Computing Show …

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Permanent link to this article: http://extranetevolution.com/2007/01/construction_co/

Dec 15 2006

CTSpace dissected further

Following on from yesterday’s post (CTSpace dissected), the Citadon/BuildOnline merger to form CTSpace has continued to occupy my thoughts. In today’s post, I point out that the merger marks yet another consolidation of the extranet space since the start of the 21st century, have a quick look at what the combined business is offering post-merger, discuss …

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Permanent link to this article: http://extranetevolution.com/2006/12/ctspace_dissect_2/

Dec 13 2006

2006 – a strange year for extranets

As a PR professional, I always read Rachael Dalton-Taggart’s observations (on her blog PR, Marketing and the Business of CAD) with interest. While she writes from a US perspective and is mainly focused on the CAD sector, her views sometimes coincide with mine (UK-based, mainly concerned with web-based AEC collaboration tools). In her latest post, 2006 …

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Permanent link to this article: http://extranetevolution.com/2006/12/2006_a_strange_/

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