Category: Marketing

Feb 20 2006

ISO27001 certification

Soon after my earlier post "The perils of vendor questionnaires", I started updating BIW’s website in connection with the issue of compliance with international standards (I link the two items as standards compliance frequently features in vendor questionnaires). Updates were necessary as British Standard BS7799 Part 2 was superceded last October by a new global …

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Permanent link to this article: http://extranetevolution.com/2006/02/iso27001_certif/

Feb 20 2006

The perils of vendor questionnaires

The NCCTP recently considered a questionnaire produced by the DTI-funded Avanti project (the questionnaire itself was apparently based on similar ones issued by a couple of major UK contractors as invitations to tender, ITTs) to get basic information about UK extranet vendors, their hosting, and system functionality. One outcome would be the publication of this …

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Permanent link to this article: http://extranetevolution.com/2006/02/the_perils_of_v/

Feb 15 2006

Autodesk, Asite and Aconex PR push

It seems hardly a month goes by without Autodesk adding another press release to its Buzzsaw UK/Ireland news page. The latest talks about a PFI schools project in Exeter with Mowlem, and comes hot on the tail of an almost-monthly series of news stories about PRP, Broadway Malyan, Waterman Group, Kajima and an Irish motorway …

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Permanent link to this article: http://extranetevolution.com/2006/02/autodesk_and_as/

Feb 08 2006

Collaboration consolidation in US: Autodesk to acquire Constructware

At this morning’s NCCTP marketing meeting, Nathan Doughty (Asite/Free Collaboration) and I talked about today’s news regarding Autodesk’s $46m acquisition of US on-demand extranet provider Constructware (see news release; something also picked up by AEC bloggers Ralph Grabowski and Randall Newton). Since the merger-mania of the post-dot.com bust era, this is perhaps the first major …

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Permanent link to this article: http://extranetevolution.com/2006/02/collaboration_c-2/

Feb 06 2006

SAP: “a load of old SoSaaS”

"A load of old SoSaaS" is how Phil Wainewright describes SAP’s latest offering in the CRM sphere. The fundamental flaw is that SAP does not fully embrace the on-demand model at all; instead it sees the on-demand model as a way to get people to try out SAP’s application at a small-scale and then migrate …

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Permanent link to this article: http://extranetevolution.com/2006/02/sap_a_load_of_o/

Feb 03 2006

Do exhibitions work? (4): no PropIT for 2006

As a postscript to Wednesday’s post, I got a mailshot today from CMP regarding The Building Performance show, this year to be run alongside M&E- The Building Services Event at London’s Olympia on 10-11 October. Despite the involvement of Firecrest’s Mike Sherrard, there is no mention at all of the PropIT show – it seems …

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Permanent link to this article: http://extranetevolution.com/2006/02/do_exhibitions__1/

Feb 02 2006

Another salesforce.com outage

The ‘blogosphere’ has been blasting salesforce.com, which suffered another service outage earlier this week (read, for example, Salesforce.com Customers Grouse About Outages, Salesforce.com Crashes Again and Almost the last word on salesforce.com’s outage). There has been much talk about service level agreements (SLAs) – which salesforce.com doesnt’ offer while several of its competitors (eg: Netsuite, …

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Permanent link to this article: http://extranetevolution.com/2006/02/another_salesfo/

Feb 01 2006

Search engines challenged on ‘theft’

It seems some newspaper and magazine publishers are getting annoyed at internet search engines and news aggregators for "unfairly exploiting their content", according to this Financial Times article – which I found thanks to Newsgator. In this instance, therefore, far from exploiting the FT‘s content, Newsgator has enabled me to view an FT article (and …

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Permanent link to this article: http://extranetevolution.com/2006/02/search_engines_/

Feb 01 2006

Do exhibitions work? (3)

Last year I mused on the value of exhibitions as a B2B promotional vehicle for IT vendors. This followed a poor experience at the PropIT show at London’s Olympia, but my faith was partly restored by a more positive experience at the Construction Computing Show (see 9 November post) – an event which I understand …

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Permanent link to this article: http://extranetevolution.com/2006/02/do_exhibitions_/

Jan 23 2006

PR, marketing and other dirty tricks

Reading my selected websites and blogs today, I noticed some close parallels. First, Silicon.com reports Email security firm resorts to dirty sales tricks, descibing how a salesman had emailed prospects creating doubt about a rival firm's financial security. Second, Ralph Grabowski – see CAD vs CAD, Par Deux – and Rachael Dalton-Taggart at PR, Marketing …

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Permanent link to this article: http://extranetevolution.com/2006/01/pr_marketing_an/

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