The internet as a lifeline for AEC SMEs

(This is a slightly updated version of a post from my pwcom2.0 blog that discusses potential use of Software-as-a-Service (SaaS), among other tactics, for managing the impact of the recession upon SMEs in the AEC sector.)

Given that most of the businesses active in the architecture, engineering and construction (AEC) sectors are small or medium-sized enterprises (SMEs or SMBs), any research that looks at the impact of the recession upon SMEs’ use of the internet was going to attract my attention – particularly as it is something that I have written about several times recently.

easynet-coverUK ISP Easynet Connect commissioned OpinionMatters to undertake a study of 255 UK SMEs (see also this Econsultancy blog post) to “see where SMEs could make better use of the technology available to help them to reduce costs, enter new mar

kets, and ultimately, lead the UK out of the recession altogether”.

The study report (registration required to download PDF) identifies four main areas:

  1. The internet as the ‘critical difference’ – 65% of the survey respondents (all in businesses employing between 10 and 250 people) believed the internet was either an important, or the most important tool for helping them through the recession. This confidence, however, needs to be reinforced by clear strategies to convert opportunities into benefits.
  2. The internet as a dual marketing and cost-cutting tool – The Easynet Connect sample split roughly in two. Some planned on using the internet to drive new revenues and market share (42%); others see the internet as a means to cut overall business costs (43%). Most SMEs planned to take a mixed approach combining productivity and cost-saving measures (such as adoption of Software-as-a-Service and increased outsourcing – see my posts here and here) alongside promotional and revenue-generating tactics (such as e-marketing and search engine optimisation).
  3. Using the internet to cut core costs – Among the SMEs surveyed, the most popular options were using the internet to deploy remote working (77%), using video conferencing to cut down on business travel (53%) and using Voice over IP (VoIP) to reduce telephone costs (33%). Using cost-effective online software solutions, such as Google Apps, was also increasingly favoured – again, something I have advocated.
  4. The devaluation of IT hardware in favour of internet services – Few businesses (only 8%) would consider decreasing the quality of their internet connection; most (61%) favoured cutting back or freezing hardware expenditure, a third would decrease IT support and 28% would cut down on software licences – though SaaS rarely featured as an option, perhaps reflecting a lack of awareness by SMEs of the technology and the benefits it can offer them. Easynet Connect’s survey suggests “SaaS could be a real lifeline to SMEs, and a key differentiator between this recession and the last”.

Top Tips

The Easynet Connect research report goes on to suggest five ‘top tips’ for SMEs:

  1. Encourage home/flexi working – “The workplace building is often an SME’s largest monthly expense after salaries, so why not cut it down or eliminate it completely by working from home or an alternative or remote site?” This is, again, something that I have discussed before as a way to cut energy use, as well as making better use of office space.
  2. Embrace SaaS/cloud computing – Services delivered over the web means lower hardware costs, lower software costs, and reduced need for expensive IT support. In the AEC sector, of course, this model is already extensively used to provide construction collaboration solutions to help project teams share documents and drawings and manage workflows, and can also be readily applied to an increasing number of back-office software requirements.
  3. Fully utilise e-commerce – Some AEC businesses, particularly those involved with supplying products and materials, have already embraced e-commerce, but there must be scope for other AEC businesses to offer either existing or new services over the web.
  4. Online marketing – Easynet Connect highlights the value of a good website, and of online marketing tools that can help to manage mailshots or provide statistics on website visitors. However, this ‘top tip’ isn’t really expanded enough. SMEs should, in my view, also be looking at social media: Web 2.0 tools such as blogs and Twitter offer a way for AEC firms to augment their conventional online PR and marketing techniques like websites and email, to establish and maintain stronger relationships with customers, distributors, partners, etc, and get “word of mouse” online recommendations. Wikis, extranets and online communities can be used to capture employees and supply chain members’ knowledge and expertise, while social networking sites such as LinkedIn can be an invaluable source of business leads.
  5. Teleconferencing –  Teleconferencing tools such as WebEx, Glance and LiveMeeting can help cut travel costs, while VoIP tools such as Skype (something I use extensively for international calls to software vendors, but also for multi-party conference calls to my fellow collaborators currently helping organise Be2camp North – Liverpool, 15 May) can eliminate some landline call charges.

Related posts:

Permanent link to this article: http://extranetevolution.com/2009/04/the-internet-as-a-lifeline-for-aec-smes/

Permanent link to this article: http://extranetevolution.com/2009/04/a-closer-look-at-kalexo/

Asite asides

Asite is not the only business proposing to de-list from London’s Alternative Investment Market (AIM – see post and follow-up). According to The Guardian, research by law firm Trowers & Hamlyn shows that de-listings are up a record 33% in the year to March 2009, as the credit crunch forces many to the wall. Financial stress, insolvency, and the decreased availability of nominated financial advisers (nomads) are all playing their part.

De-listing Asite from AIM will free the company from the associated costs of regulatory compliance and will also mean its affairs are subject to less public scrutiny – Asite would have been obliged to report its final results for the year ending 31 December 2008 in the next couple of months. For keen industry-watchers like me, this is a shame as it would have been an interesting indicator of the impact the current recession in the AEC sector has had on construction collaboration technology vendors. (Asite shares bounced back late last week, up to 0.875p from the previous record low.)

However, the public profile of some of Asite’s shareholders will probably not diminish. Robert Tchenguiz, for example, was the subject of an in-depth article by Simon Bowers in yesterday’s Observer newspaper: Tchenguiz’s Icelandic saga with a bitter ending, regarding loan arrangements with Icelandic bank Kaupthing.

Permanent link to this article: http://extranetevolution.com/2009/04/asite-asides/

BIM boom?

The BIM boom, an article in the US-oriented Concrete Construction Online, gives a good overview of building information modelling (BIM) in the AEC industry, with author Andy O’Nan suggesting everyone needs to prepare for the eminent technological revolution facing the construction industry.

However, he stresses there are some major hurdles to overcome, particularly relating to people and processes:

“Recent surveys have shown that approximately 40% of the ENR top 400 contractors are using BIM on more than 10% of their work. Most contractors are creating their own models because (1) the architect is not sharing or doesn’t have a model, or (2) they can’t use or do not trust the data coming from the architect’s model (ie, slabs with no construction joints, incomplete models, etc). The traditional responsibilities of the contractor and architect can become blurred easily and new delivery models, such as Integrated Project Delivery (IPD), are emerging.”

I have wondered if the recession might give construction organisations an excuse to invest in BIM – it was something I debated with the panel at a recent Ecobuild seminar (see post) – and O’Nan believes contractors will leverage the technology as a differentiator:

“Economic slowdowns historically have had a positive impact on efficiency due to strategic decision making, as opposed to the more tactical nature of the business during busy times.”

(But as a director of a BIM software development and consultancy company, he is hardly likely to suggest that people should postpone BIM investment until the good times return, is he?!)

Permanent link to this article: http://extranetevolution.com/2009/04/bim-boom/

Asite shares slide

Shares in SaaS collaboration vendor Asite have continued their slide downwards in the wake of last week’s news that the company is to de-list from the London Stock Exchange. They closed at 1.125p yesterday, equalled their all-time low of 1.00p again during trading today before plunging to close at just 0.375p, down 66% on the day.

In three weeks time they will no longer be traded publicly.

Unlike previous other corporate announcements, the de-listing is not included among recent Asite news releases on the home page – the latest of which, dated 6 April, announces a commission to provide collaboration services for the UK’s Environment Agency, a deal I understand is worth £1.14 million spread over five years. (Update (08 April 2009): Asite’s AIM notifications are contained in a page within its Investor Information section).

Permanent link to this article: http://extranetevolution.com/2009/04/asite-shares-slide/

Building: the survival issue

This week’s issue of UK industry magazine, Building, has been dubbed the survival issue. After the usual gloomy news of more job losses and companies going bust, there are a series of features on topics like how to spot signs of recovery (not for some time yet, it seems), how to survive the recession, and cutting costs without cutting jobs.

There is also a feature, written by Stephen Kennett, on IT technologies to save time and money. In a nutshell, these ideas boil down to:

  • cutting tendering costs by E-tendering (much talk of the RICS e-tendering system – see my recent post on this)
  • using collaboration tools improve information flow (I and BIW get a mention)
  • deploying freeware (eg: OpenOffice, Google SketchUP, some Autodesk Labs developments)
  • streamlining administration with enterprise resource planning (ERP) systems
  • introducing building information modelling (BIM shaved 5% off the project cost of Heathrow Terminal 5: £210m, but we are – according to me (again) – only scratching the surface of its potential)

If you want more ideas, I have been writing a series of recession-busting ICT-related posts on my other blog about creative use of technologies to avoid cutting marketing and PR costs. These were stimulated by posts written by my good friend Ross Sturley for Construction News, though his latest, No.7: cut golf days, may challenge me!

Permanent link to this article: http://extranetevolution.com/2009/04/building-the-survival-issue/

BIM and social media

Last month, Birmingham-based architect Rob Annable of Axis Design spoke at Ecobuild on BIM and social media (see post). The Building Sustainable Design blog has just published a guest post by Rob in which he elaborates on that presentation – it’s well worth reading. (Thanks, Rob for the Be2camp mention!)

Permanent link to this article: http://extranetevolution.com/2009/04/bim-and-social-media/

This week, UK SMEs embrace the cloud during recession

There have been some conflicting survey findings recently regarding the attractiveness (or otherwise) of cloud computing during an economic downturn. Just last week, we had news of an Avanade survey that showed businesses to be risk-averse and avoiding cloud computing. This week, “cloud vendor” Gooroo says – not surprisingly – that UK small businesses “will head towards the cloud” in an attempt to reduce costs during the economic downturn (source: CBR news).

I am a little sceptical of these results. Gooroo has apparently declined to give details of its sample size, but as the survey is linked from its home page, it is unlikely to be a representative sample of UK SMEs. It is, indeed, likely to have attracted respondents who are already pre-disposed in favour of online business applications. Nor is it clear what Gooroo considers to be “cloud computing” and whether they see it as different to software-as-a-service (SaaS); are they (and/or their respondents), for instance, talking about on-demand software applications or about the utility computing platform (eg: Amazon EC2) upon which they might run?

Permanent link to this article: http://extranetevolution.com/2009/03/this-week-uk-smes-embrace-the-cloud-during-recession/

Sword subsidiaries Cimage and CTSpace to merge

Just over 15 months ago, following the acquisition of CTSpace by the Sword Group, I briefly mentioned existing Sword subsidiary and UK-based EDMS vendor Cimage (see CTSpace put to the Sword). Last month, Sword announced that Cimage and CTSpace would become a merged entity, Sword CTSpace.

MD of Sword CTSpace and operations director for Sword UK, Gert-Jan de Kieviet says:

“We feel that the synergies across our two organisations give us a unique opportunity to better support our customers’ initiatives and projects by providing applications either on demand (Software as a Service) or on premise. Many clients have been using technology from both companies side by side for a number of years.”

The Cimage (later Cimage Novasoft) name has gradually been disappearing as Sword has focused on marketing its web-based enterprise content management application layer solution, Fusion, and its related SharePoint integration via C2share, rather than the Cimage content repository. In January, CTSPace appointed former Cimage and Documentum executive Tom Pietryga as Vice-President North American sales.

Perhaps this latest move indicates where Sword sees the future: SaaS. Combining the two businesses could well alert former Cimage customers to the software and hardware delivery efficiencies of subscription-based on-demand solutions provided by the CTSpace. With the global recession having a major impact on engineering, construction and other project-focused businesses, and on software businesses that have been reliant on traditional up-front license revenues and maintenance agreements, the chance to switch to more predictable expenditure on solutions where the risks of hosting are borne by somebody else may be increasingly attractive.

[Disclosure: I worked with Cimage in the mid-1990s when it was part of Tarmac Professional Services – now Carillion.]

Permanent link to this article: http://extranetevolution.com/2009/03/sword-subsidiaries-cimage-and-ctspace-to-merge/

Asite to de-list from AIM to trim costs

The board of UK-based SaaS construction collaboration technology vendor Asite is looking to take the company private, according to an announcement to the London Stock Exchange this morning. The resolution to de-list will be put to a general meeting in London on 20 April 2009, and, subject to shareholder approval, the de-listing will be effective from 28 April 2009.

The move will benefit Asite through substantial administrative cost savings resulting from no longer being listed, and reduced internal administrative costs. Asite will also seek to re-register the company as a private limited company, and to undertake a capital reorganisation. Asite chairman Walter Goldsmith comments:

“Like the rest of the UK economy, the Group is operating in challenging economic times. The proposal to delist, which is unanimously recommended to Shareholders by the Board, has been assessed against this background.  Notwithstanding, this represents an opportunity for the Group to redeploy overhead and professional costs into business and product development, thereby further consolidating our position. We intend to build on the success of the growth we have experienced over the past two years to create the pre-eminent supplier of collaboration and procurement solutions to the UK construction and associated sectors and in doing so to create an acceptable return for Shareholders.”

Asite shares have been trading at 1.875p for the past couple of months, but with very little volume traded – which is probably why this morning’s announcement has yet to have any discernible impact on the price. Asite has made steady progress in the past couple of years towards profitability (see Asite continues ascent) but the current savage construction downturn will, no doubt, have prompted a renewed focus on trimming costs.

Stock Exchange compliance costs can be significant and in some markets (notably the US where the 2002 Sarbanes-Oxley Act imposed stringent requirements) some firms have de-listed so they no longer have to pay the costs of regulation. De-listing can also arise when businesses are acquired, or when they are no longer solvent and so can’t afford to pay the listing fees.

Update (30 March 2009): Whoops, I spoke too soon about the Asite share-price. It closed on Friday at 1.625p.

Update (2 April 2009): Share price closed yesterday (Wednesday 1 April) down a further 0.38p to 1.25p.

Permanent link to this article: http://extranetevolution.com/2009/03/asite-to-de-list-from-aim-to-trim-costs/

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