I met up with Bob Leung from Woobius a couple of times last week (including at the launch of StickyWorld‘s Collaboration Cafe at London’s Building Centre – pwcom post), and he updated me on progress with Woobius Eye (see post). Now honoured with its own website, the latest stage of Woobius Eye’s development was the release five days ago of the public beta version (see Woobius’s blog posts).
Woobius Eye provides a web-based place for people who – in keeping with the Woobian mantra – want a tool that is “simply simple” and allows them to discuss a topic visually. Like a very simple whiteboard, it allows users to create and share an image online and annotate it in real time. A photograph, for example, can be uploaded and then scribbled on. This way, both sides of the conversation can literally see the points being made – rather than engaging in a long-winded conversation full of descriptions.
Better still, “It’s firewall friendly, platform friendly…, requires no setup, and you don’t need to register. Oh, and it’s free!”
However, the web-based product is only part of the story. Woobius’s longer-term plan is, of course, to take the product mobile (it was through the Vodafone Mobile Click competition last year that the prototype first gained publicity – and £23,000!). An iPhone app is already in development, with an Android version (hurray!) set to follow soon afterwards.
My view
From a construction collaboration technology perspective, I am excited by Woobius Eye, not least for the possibilities if and when it is integrated with Woobius’s core collaboration platform (it could conceivably also be a technology that could be adopted by other collaboration vendors to offer simple visual collaboration within their own platforms).
However, it is the emergence of an application that will be delivered on a mobile device that is particularly interesting. Existing applications – webcams, screen-sharing, online meeting rooms or white-board tools – are OK if both parties to a conversation are sitting in front of a computer (and perhaps are also expecting to talk), but many discussions are often initiated when people are out and about. Currently, we tend to say something like “Let’s talk about it when I get back to my office,” but here is an application that would allow that conversation to take place anywhere so long as the roving recipient has a smartphone with Woobius Eye. Questions can be answered quickly, decisions can be made, and further, sometimes critical and damaging delays can be avoided.
(For example, just before Christmas last year, water started dripping through my dining room ceiling and I had to call out my friendly neighbourhood plumber – as always out on another job. Explaining the problem would have been much quicker if I’d had Woobius Eye to send him a quick explanatory image, which he could then have doodled on as we discussed where the water might be coming from.)
Integrate this step with a collaboration platform in a construction project environment, and other project team members will be able to see the visual record of the conversation (perhaps even play it back), and understand how and when decisions were made and by whom – with all details noted and recorded in the underlying audit trail.
[Disclosure: Woobius is a client of pwcom.co.uk]


Late last year I was contacted by Ryan Briggs, one of the co-founders of a new social network aimed at the construction industry. The Construction Network, or tCn, aims to become the sector’s most exclusive business networking platform and has some big name partners, most notably the 


I wrote about 





Feb 01 2010
Collabor8online: talking low-cost collaboration
1 February 2010
I had a long telephone chat on Friday with Colin Barnes, founder of Collabor8online (see post), a little over two months since the construction collaboration solution’s UK launch.
Colin explained that Collabor8online was very much targeted at the SME end of the market.
Collabor8online is now being used by several companies ranging in size from ‘white van man’, through family-owned businesses with around a dozen operatives, to companies with multi-million pound turnovers, Colin said. There has also been interest from public sector organisations, including local councils.
Functionality
February will see a new release of the Software-as-a-Service (SaaS) application. The update will include an enhanced calendar function (integrated with Microsoft Outlook, Google and iCal calendar formats), which will help users track appointments, then actions arising, creating email notifications and ‘to do’ lists for team members. “We are focused on doing things that our users regard as essential,” Colin says.
For many users, simply being able to share files online is often enough. However, for those users that may wish to view and do online comment and mark-up of CAD files, Collabor8online recommends they deploy the Brava viewer (also used by established high-end vendors such as 4Projects and Business Collaborator).
Marketing
Pricing Collabor8online is a continuous challenge, Colin admits. The basic hosted product is still offered at £25 and allows up to 25 users and 2Gb storage of files, while the premium hosted model currently starts from £49 per month, with five times the storage space and allowing up to 50 registered users. This graduated approach appeals to many companies, he says, as – within the price bands – there is no cost impact of adding an additional user, and at the SME end of the market many projects involve teams of well under 25 collaborators (we talked for some time about the relative merits of per-project pricing, as adopted by market leaders like BIW and 4Projects, versus per-user/seat pricing to which Asite has been switching).
My take
When I wrote my first post about Collabor8online, I lumped it alongside several other firms offering low-cost collaboration to the construction market. Unlike some generic solutions, Collabor8online is being developed with the specific needs of the UK construction market in mind, and rather than focus on the needs of the design team (Woobius, for example, is being developed by architects for architects – post) it aims to meet the requirements of specialist subcontractors on a project. In a highly fragmented industry like architecture, engineering and construction (AEC), with its preponderance of SMEs, this may well appeal, particularly to small firms who regard the leading systems as both expensive and over-complex for their collaboration needs. Increasing acceptance of web-based SaaS is also helping expand the potential market for such low-cost simple solutions; firms don’t need IT expertise to adopt and deploy such applications, and there is less of a learning curve to use them than with platforms like 4Projects or BIW. That said, it could become an intensely competitive market with several solutions all priced at similar levels with similar levels of functionality.
Conceivably, Collabor8online could end up being used by lower tiers of specialist supply chains while their customers higher up the supply chain are using the more sophisticated products to collaborate with designers and the ultimate client. However, I wonder if there is a risk that the top-end product vendors might identify an opportunity to encourage low-tier adoption by offering simplified, low cost or even free versions of their systems so that they achieve top-to-bottom coverage of the whole project supply chain?
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