Tag: PR

Jun 12 2011

First, Hitler. Next, serial killer t-shirts…

When a controversy about Nazi-related images on t-shirts is largely contained within the blogosphere, it is easy for companies to pretend that it’s a small issue. But if coverage then extends to the front pages of national newspapers, then it can become a major reputation problem. Blog outrage about Hipster Hitler t-shirts on RedBubble led …

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Permanent link to this article: http://extranetevolution.com/2011/06/first-hitler-next-serial-killer-t-shirts/

Jun 12 2011

Is no news bad news?

There seems to be dearth of positive news among the the leading UK-based construction collaboration vendors. A glance at their website news sections would have you wondering if they are still active, still winning work or still developing new applications. Excepting Aconex‘s international news and one or two client stories from 4Projects, there is a distinct …

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Permanent link to this article: http://extranetevolution.com/2011/06/is-no-news-bad-news/

Mar 07 2011

Who sits at the Sword CTSpace table?

The latest Sword-CTSpace news release concerns an integration between the company’s on-premise FusionEnterprise platform and ECM systems EMC Documentum and Microsoft SharePoint 10 (somewhat confusingly, Sword-CTSpace talks about Engineering Content Management, as opposed to Enterprise Content Management, a term much used by other firms and industry analysts). I only mention this as the news release …

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Permanent link to this article: http://extranetevolution.com/2011/03/who-sits-at-the-sword-ctspace-table/

Feb 01 2011

Revisiting the NEC battleground

About six weeks ago, I noted (NEC3 Licensed Content partners announced) how quick off the mark construction collaboration technology vendor 4Projects was to announce its new role as an NEC3 Licensed Content Partner, which it followed by a concerted campaign on Twitter, LinkedIn and its blog (indeed, 4Projects has nominated its PR campaign for a …

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Permanent link to this article: http://extranetevolution.com/2011/02/revisiting-the-nec-battleground/

Jan 27 2011

PR: Protecting reputation

Online, businesses need to respond promptly and professionally if they are being misrepresented More than once when I was heading PR at BIW Technologies, I had to assert the company’s position in the face of misleading claims by competitors, but the process was sometimes very slow. We were reacting to printed claims in trade magazines, …

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Permanent link to this article: http://extranetevolution.com/2011/01/pr-protecting-reputation/

Permanent link to this article: http://extranetevolution.com/2011/01/want-to-win-best-aec-collaboration-application-at-the-be2awards/

Dec 23 2010

Asite does enterprise deal with Canary Wharf Contractors

Asite seeks to differentiate its collaboration offering through its own definition of ‘pure SaaS’. According to a news release earlier this week, London-based construction collaboration vendor Asite has signed a five-year enterprise deal to provide its SaaS platform to support Canary Wharf Contractors’ projects. I don’t normally write about new deals, but there were a …

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Permanent link to this article: http://extranetevolution.com/2010/12/asite-does-enterprise-deal-with-canary-wharf-contractors/

Dec 20 2010

Should we be teaching document control or collaboration?

Aconex is delivering document control training, but the technology aspect of collaboration is only occasionally covered. As a PR and marketing professional in the construction IT sector, I keep my eyes open for new ways in which businesses are promoting themselves or their products or services. A good example landed in my email inbox recently, …

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Permanent link to this article: http://extranetevolution.com/2010/12/teaching-document-control-or-collaboration/

Nov 23 2010

Risk reduction or scare-mongering?

New guidance from Wren Insurance on “cloud technology” seems pessimistic and even outdated. In this post, I take a detailed look at how construction collaboration technology vendors have, since 2000, responded to similar objections. Legal issues of collaboration In 2004, David Whitton of Wren Insurance, one of the UK construction industry’s leading providers of professional …

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Permanent link to this article: http://extranetevolution.com/2010/11/risk-reduction-or-scare-mongering/

Jul 21 2010

Websites overhauled at BIW and 4Projects

The corporate websites of UK construction collaboration technology providers 4Projects and BIW Technologies* have both been refreshed recently. Despite my past involvement with BIW, I think the changes in 4Projects’ online presence are more extensive, building on website changes that the company instigated on its subsidiaries 4Retail and 4Exergy sites last year (post). 4Projects appointed …

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Permanent link to this article: http://extranetevolution.com/2010/07/websites-overhauled-at-biw-and-4projects/

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